Stand Anthogyr au salon IDS 2017 qui s’est Le premier catalogue d’Anthogyr présentait déjà, en 1947, tenu à Cologne, en Allemagne. les produits en français, en anglais, en espagnol et en allemand. Anthogyr’s booth at the 2017 IDS show The first Anthogyr catalog, introduced in 1947, listed products held in Cologne, Germany. in French, English, Spanish, and German. 1940-2017 FROM THE MEDITERRANEAN TO THE WORLD: THE INTERNATIONALIZATION OF ANTHOGYR In December 1940, the Anthoine Émile et Fils specifically to the dental industry, further establishments appointed a representative accelerated the company’s growth abroad. to Morocco, a French protectorate at the By 2004, Anthogyr was present on every time, to facilitate relationships with local continent via its distributors. Its most active firms. Anthogyr inherited a portion of markets were France, Italy, Spain, Russia, that clientele while continuing to maintain China, Turkey, Brazil, Japan, and Taiwan. In commercial relationships with neighboring the United States, business was so brisk that countries—Switzerland, of course, as well the company decided to open its first sales as Germany, Austria, Italy, and Spain. This early international vision was also a mark of By 2004, Anthogyr was the company’s desire to expand outside of its domestic market, which had quickly become present on every continent saturated. To do so, Anthogyr worked closely via its distributors with a network of distributors tasked with selling its products around the world and attending major dental expos, such as the and distribution subsidiary there in 2006, International Dental Show in Germany, to help dedicated exclusively to instruments. Anthogyr enlarge its sphere of influence and Between 2010 and 2017, Anthogyr also formed find new outlets. subsidiaries in Benelux, Brazil, China, Germany, By 1977, the company had impressive sales Italy, Spain, and most recently, in the United from exports, while its subcontracting Kingdom. The deployment of local networks business continued to operate only within in mature markets not only allowed Anthogyr France. While North African and Middle to expand within the highly competitive Eastern countries were its busiest markets implantology industry, but also to interact at the time, improvements in Anthogyr’s directly with customers, who were able to products, along with the excellent international receive a wide variety of services ranging from reputation of French medicine and the creation consultation to assistance to training. in 1989 of a sales department dedicated 31 rygohtnA’d stnanruot sdnarg seL