INTERVIEW WITH ÉRIC GENÈVE critical size is a must to have an influence this relationship well; each seeks an on the markets, to be identified as a alliance and it reflects our recognised player and to sustain our complementarity. business. In the short to medium term, You currently have many projects in the number of players in the market will drop dramatically. Our goal of development and have presented several international expansion is realistic, but it innovations. What does this abundance has to draw on an existing or developed mean in the context of the alliance? network to stay in the race. Innovation and marketing are linchpins for our development. Our alliance with the Is this the reason for joining Straumann Group is an even bigger the Straumann Group? linchpin, because our ability to respond to Yes. As a reminder, it began with a the market in a reactive manner is our partnership agreement in 2016 which true strength within the group. We file an gave us an initial experience together average of one patent per year! This foralmost three years. The Straumann abundance illustrates both our ambition Group, which began operations in to be a major player in implantology by Switzerland in 1952, is one of the pioneers offering new solutions at a steady pace, inimplantology. Its international and our audacity. deployment is very advanced due to its size and seniority in the business. Our partnership with the Straumann Group We are particularly was founded on a distribution agreement in China, a country with the greatest driven by the desire market potential, where we were already present and recognised since 2001, to develop our but where we wanted to speed up our development. digital offering and So, the next logical step is what you call customer services “securing ties” with the Straumann Group? Exactly, what was true in 2016 is even more so in 2019. As a result of We are particularly driven by the desire to financialisation of the economy, key develop our digital offering and customer market players are growing even faster services, with a now wider scope of action. and access to international markets is This vision of the future industry is what becoming increasingly difficult. we are implementing here in Sallanches. There is a two-fold effect: groups such Lastly, I would like to stress the as Straumann need to broaden their importance of forever building upon our offerings and companies such as own personality, specificity and dynamics. Anthogyr need support and an established Let's not forget that our strong identity is network to access international markets. the reason for this alliance, it’s our best The expression "securing ties" expresses asset for the future! 91