ENTRETIEN AVEC ÉRIC GENÈVE In 2010, you became CEO of the company. What plans do you have? Have your efforts been rewarded? Changes were already underway in 2010, I’m extremely hard on myself. Before but we needed the resources to support I became CEO, Claude gave me great them. It’s very important to me to autonomy and great responsibility, but he implement processes and structures was under a lot of pressure. In 2010, when to help our implantology business grow he announced that he wanted to retire, and to expand Anthogyr worldwide. things happened very naturally, but to me, I believe that it is essential for us to create it’s one more challenge and a huge a decentralized network and promote responsibility. I know everything about cooperation. the company down to the last detail, and I have nothing but respect for its lifeblood Does this mean you’re abandoning and for the quality of the men and women the instruments business entirely? who are our most important asset. I know Definitely not! Implantology may be our core that we have wonderful opportunities growth strategy, but instruments are not ahead of us, but we also face threats. only an area of expertise that is part of our We’re the smallest competitor in culture, it allows us to diversify our outlets. implantology, which is now our leading Subcontracting is another key element of business, so we have a lot to prove! our model, especially since the constant 89