Anthogyr aux côtés de son partenaire le groupe Straumann lors du salon Sino-Dental de Beijing en juin 2017. Anthogyr alongside its partner Straumann at the 2017 Beijing Sino-Dental exhibition. 2016 PARTNERSHIP WITH STRAUMANN AND EXPANSION INTO CHINA In 2016, Anthogyr signed an unprecedented return on its investment by aiming for the partnership agreement with Swiss company sales goals they had set and allowed Straumann Straumann, a pioneer in implantology to secure a new supply subsidiary. founded in Basel in 1954 and the world’s first For Anthogyr, which became a leader in the implantology company. implantology industry in record time, the In the throes of expansion in the early 2010s, partnership with Straumann also lent the Anthogyr opened subsidiaries in multiple company credibility. The trustworthiness of countries—nearly one per year!—including the Swiss company, which enjoyed a sparkling one in China in 2014, where Anthogyr has brand image (as evidenced by its excellent been present since 2001. To accelerate its growth in China, Anthogyr To accelerate its growth trusted Straumann with the distribution of its products. Straumann’s striking force in Anthogyr trusted Straumann China was a great growth opportunity for with the distribution Anthogyr and in return the Swiss leading of its products company was able to expand its catalog with items that were both appealing and accessible to a sector with strong increase. stock market valuation), vouched for The deal was further sealed when Straumann Anthogyr’s reputation for professionalism acquired a 30% equity stake in Anthogyr. The and quality in mature territories where the win-win partnership helped assure Anthogyr French brand was already well known and that its new associate would seek to earn a well established. 43 rygohtnA’d stnanruot sdnarg seL